💥 3 Days. 50 Gym Owners. 1 Massive Breakthrough.

Hey Gym Owner!

If you’re reading this, you’re probably not just looking for another playbook or shiny new tactic.

You’re looking for something bigger.

Clarity.
Momentum.
A shift.

That moment where everything finally clicks—and you stop spinning your wheels, start growing with purpose, and actually feel in control of the business you’ve built.

After a decade of owning gyms, then working with over 1,400 gym owners across 6+ years with my company Big Little Gyms, I can tell you this:

You're usually just one shift away.

Sometimes it’s a mindset breakthrough.

Sometimes it’s a better model.

But most of the time, it’s getting in the

right room—with people who get it, frameworks that work, and conversations that change you.

That’s why I created The Barbell Boardroom.

It’s open to my loyal BLG crew—

But it’s also open to those of you who’ve been on the outside looking in.
Watching. Lurking. Wondering if something like this is for you.

It is.

Because this isn’t about coming back a slightly better version of the person you are now.

It’s about coming back the kind of person who is ready, willing, and able to do what’s needed to lead at the next level.

Inside the Boardroom, here’s what you’ll experience:

A Founder’s Inner Circle – A raw, real space where you’ll receive unfiltered feedback and powerful insights from fellow gym owners and leaders who’ve been where you are—and broken through.

Breakthrough Sessions – No B.S. principle-based content, proven frameworks, and guided exercises that help you set clear goals, refine your model, and build your roadmap and action plan—not just for your gym, but for where you're going next in life and business.

Unfiltered Conversations – No fluff, no posturing—just open, honest discussions about what’s

actually working right now, and what’s coming next.

High-Level Connections – Deep, strategic relationships. True collaboration. And the kind of support most gym owners never get access to—but absolutely need to grow.

This isn’t just about deploying tactics inside your gym.

It’s about building your empire—your wealth, your legacy, your future.

The Boardroom gives you the space to step back, zoom out, and get intentional about the big picture you're building.

If you’re ready to step into that room—and into that next version of yourself—

I’d love to see your name come through the application for your seat at the table.

Let’s make this the moment everything changes.

— Will Hurst